In PPC advertising a lot of thought goes into the ads that appear in your search results, display ads you see on various websites. Google Keyword Planner & Google Display Planner are tools that will help you in the planning.
First of all decide the objective of the campaign based on this you can create various type of Ads.
The content of the ad reflects the objective of the campaign, products value, selling intent,
Purpose of Campaigns can be branding, selling, lead generation, web traffic generation.
- News Feed Ads
- Canvas Ads
- Product Set
- Page Post Engagement
- Page Likes
- Event promotion
- User Experience in how you speak to your customers
- Put emotion in ads
- Use proper call-to-action
- Use Local Environment intent
Keep in mind Audience Demographics
To increase interaction use various Ads Extensions
- Call Extension
- Location Extension
Do Creative testing