Latest Google AdWords Updates – New AdWords features

Latest Google AdWords Updates: New features addition in AdWords
AdWords helps you maximize your return on investment (ROI) by showing your ads more often on days when Search traffic is higher.

Total daily cost of your campaign is more than your daily budget amount, that means your campaign is spending more of your budget on days with higher Search traffic and less on days with lower traffic. Search traffic can fluctuate for several reasons: whether it’s the weekend or weekday, or due to seasonality and holidays.

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