Difference between Broad Match and Broad Match Modifier

Keywords match types for Adwords:

  • Broad Match Keyword
  • Phrase Match Keyword
  • Exact Match Keyword
  • Broad Match Modifier Keyword

 

Broad Match Modifier
Ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order. Denoted with a ‘+’ sign before the keyword(s), any search query with the keyword present in any order will trigger your ad.

Business +Loans
Business + Consolidation Loans
+consolidate +business +loans
+unsecured +loan +consolidation

Antivirus +Tech Support

In Broad Match Keyword
Will Ad be trigger:

Keyword Will Ad be trigged
Loan provider Yes
Loan provider in new jersey Yes
Loan provider Agencies in Constanta Yes
Which are the best Loan provider jobs Yes
Loan provider business potential Yes
Cheap agency for loan Yes
International loan agency in New York Yes

In broad match modifier Keyword
Will Ad be trigger

Search Query +Loan + provider + Bucharest New jersey + Loan provider
Loan provider No Yes
Loan provider in new jersey Yes Yes
Loan provider Agencies in Constanta No No
Which are the best Loan provider agencies jobs No No
Loan provider agency business potential No No
Cheap agency for Loan No No
International Loan provider agency in New York No No

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