Difference between Broad Match and Broad Match Modifier

Keywords match types for Adwords: Broad Match Keyword Phrase Match Keyword Exact Match Keyword Broad Match Modifier Keyword   Broad Match Modifier Ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order. Denoted with a ‘+’ sign before the keyword(s), any search query with the keyword […]

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Best Digital Marketing Channels

“Email is the best channel to directly reach potential customers and loyal supporters. Email marketing was third-to-last in difficulty, just ahead of website marketing (17 percent) and display ads (21 percent). Social media (48 percent) appears to be the most challenging marketing tactic to execute. Approximately 38 percent of marketers said that mobile marketing was […]

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