Advertising Online on Google and Facebook

Advertising on Google and Social websites How you can use Adwords and Facebook PPC for increasing online sales? Google and Bing are the top two search engines that are used by most of the users for searching about product/services or any information. In your search marketing strategy you must consider these two search engines because […]

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Difference between Broad Match and Broad Match Modifier

Keywords match types for Adwords: Broad Match Keyword Phrase Match Keyword Exact Match Keyword Broad Match Modifier Keyword   Broad Match Modifier Ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order. Denoted with a ‘+’ sign before the keyword(s), any search query with the keyword […]

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