AdWords Checkpoints

AdWords Checkpoints to get highest return on investment

There are so many checkpoints on which you need to audit your PPC campaigns, some important points are:

  • Have you grouped the keywords correctly?
  • Right Keyword Matches: Are your utilizing the potential of a keyword by right match
  • List Negative Keywords: Look at the keywords that are draining your budget. Is there any keyword that are nor relevant, keep them in negative keywords.
  • List your competitors:Keep eye on competitors strategy
  • Ads: Use various type of ads like dynamic, search, banner, PLA
  • Re-Marketing List: Re-marketing is one of the best technique to reach relevant audiance, so make proper re-marketing category.
  • Budget: Keep eye on Budget of various campaigns, is that sufficient for running the campaigns whole day or whole schedule time

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