AdWords Checkpoints to get highest return on investment
There are so many checkpoints on which you need to audit your PPC campaigns, some important points are:
- Have you grouped the keywords correctly?
- Right Keyword Matches: Are your utilizing the potential of a keyword by right match
- List Negative Keywords: Look at the keywords that are draining your budget. Is there any keyword that are nor relevant, keep them in negative keywords.
- List your competitors:Keep eye on competitors strategy
- Ads: Use various type of ads like dynamic, search, banner, PLA
- Re-Marketing List: Re-marketing is one of the best technique to reach relevant audiance, so make proper re-marketing category.
- Budget: Keep eye on Budget of various campaigns, is that sufficient for running the campaigns whole day or whole schedule time